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Usha International Limited, a Siddharth Shriram Group company, is one of India’s leading consumer durable manufacturing & marketing companies.

Usha International has an enviable distribution network spread across the length and breadth of the country. To support this, the organization has an unmatched infrastructure backbone with 16 location offices, 60 company showrooms and 33 warehouses.

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In order to reposition the brand image of Usha to make it more premium and youthful, the company has launched a corporate 'Aura' campaign on television on 15th October. This will be supported with individual product campaigns in mass media.