Distribution

UIL’S DISTRIBUTION NETWORK


Sales force

• Separate sales force for 6 product lines and 3 different channels (traditional, modern retail and government sales)
• 16 Locational offices across India, with a Location Head to ensure capture of synergies across product lines
  
• Strong experienced middle management in charge of sales
  
  

Reach across India

• Dealerships in all urban centers with population greater than 20,000
• Penetration in important modern retail outlets (Future Group, Metro, Reliance)
• Presence in rural India, contributing to ~20% of total sales
  
  

Supply chain network

• 33 warehouses leased and managed in-house
• SAP enabled across all UIL locations (head office, location offices, warehouses)
  
  

Sales management practices

• SBU led sales organization structure, with regional segregation of market
• Coverage of dealers by trained sales staff